The Rise of Pickleball at the Australian Open
The 2025 Australian Open was historic for more than just tennis—it was a breakthrough moment for pickleball. Nestled inside the AO Village, the Pickleball Patron Play Area, powered by JOOLA, brought the sport front and center to thousands of fans, offering them a chance to experience the game firsthand.
With the Agassi & Graf Champion paddles making their debut, the AO Village became a hub of excitement, energy, and competitive spirit, proving that pickleball is not just a sport—it’s a movement.
Pickleball Meets the Grand Slam Stage
For the first time ever, pickleball had a dedicated space at the Australian Open, allowing fans to do more than just watch—they could step onto the court, grab a JOOLA paddle, and play.
What Made This Experience Stand Out?
🎾 Open Play for All – Whether you were a seasoned player or picking up a paddle for the first time, fans got to jump in and experience the game firsthand.
🔥 Agassi & Graf-Inspired Paddles – The launch of the JOOLA Agassi & Graf Champion paddles took the experience to another level, blending legendary tennis heritage with the precision of pickleball.
🏆 An Unbeatable Atmosphere – Set right next to the AO warm-up courts, the energy was electric as fans rotated in and out, challenging friends, family, and even meeting top players.
🌎 A Global Movement – With pickleball’s momentum growing worldwide, its presence at one of tennis’ biggest events signalled that this sport isn’t just emerging—it’s here to stay.
The Fan Experience – More Than Just a Game
The Pickleball Patron Play courts weren’t just for play—they were a meeting ground for new and experienced players alike.
From casual rallies to competitive matches, fans got a taste of the fast-paced, strategic, and addictive nature of pickleball. Seeing people pick up a paddle for the first time and instantly get hooked was a reminder of why this sport is exploding globally.
And with JOOLA’s presence throughout the village, including interactive activations, exclusive merch, and pro-level gear, there was no mistaking that pickleball had arrived on one of the world’s biggest sporting stages.
A Defining Moment for Pickleball’s Future
The AO Pickleball Patron Play courts showed that Pickleball is ready to share the stage with the world’s biggest sports. The excitement is real. And the game is growing faster than ever.
As pickleball continues to make waves from the Grand Slam stage to local courts worldwide, one thing is clear—this is just the beginning.
Who’s ready to step up and play?
For those new to the sport, check out our Beginner's Guide to Pickleball to get started.
Stay updated with the latest in pickleball news and events by visiting the Australian Open's official page on the AO Pickleball Slam
