JOOLA Australia has been a leader within the Australian Table Tennis Market for years. After recognising the growth of Pickleball and desire for innovation across Australia, New Zealand and the Pacific Islands, our operation grew to service the growing demand. We’re expanding our legacy and hope to help you find your inner champion with JOOLA.
Whether you're competing on the world stage or enjoying a friendly game at your local club, JOOLA Australia is here to fuel your passion for table tennis and pickleball. We believe in empowering every player, from beginners to professionals.
Since 1952
Established in Germany in 1952, JOOLA has dominated the professional table tennis scene in the United States for over 15 years. Partnering with North American Table Tennis (NATT) early on, JOOLA established a strong presence through the North American Tour and NATT‘s flagship event, the North American Teams Championships. With each successful event, JOOLA grew its fan base and eventually became the most visible table tennis brand in US table tennis.
In 2019, Sport Squad, Inc., the US-based distributor and licensee of JOOLA for the North American and Brazilian market, announced its acquisition of JOOLA Tischtennis GmbH. Established in 2006 and based in Rockville, MD, Sport Squad, Inc. was founded by Richard Lee out of a love for table tennis. Sport Squad is the parent company to JOOLA, iPong, Sport Squad, and Hit Mit.
In 2022, JOOLA launched JOOLA Pickleball and immediately took the sport by storm as the sponsor of pickleball world #1 Ben Johns and a partner of USPPA.
JOOLA Trinity
With a renewed energy, the JOOLA logo was redesigned and released in 2020 to reflect JOOLA’s continued commitment to excellence. The icon logo is a stylized “J,” formed as a triangle to represent the three values of the brand.
Our values
Inclusion
Innovation
Inspiration
